“Exhibitions are some of the most dynamic ways of presenting art at this moment because they exist as open-ended platforms for engagement,” Marnie Burke de Guzman said when she spoke with us in the winter of 2013. She distinguished exhibitions from time-based performances that demand considerable, uninterrupted time for their consumption. In the video below, the San Francisco-based marketing strategist points out how this “open-ended” experience—echoed by the non-linear way we generate and receive content in the digital realm—provides rich opportunities for marketing and audience engagement.
