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Co-production model for audience and income growth

The Wilma Theater
The Wilma Theater, Hilma, 2024. Photo by Johanna Austin. 
The Wilma Theater, Hilma, 2024. Photo by Johanna Austin. 
The Wilma Theater, Fat Ham. Photo by Johanna Austin.
The Wilma Theater, Fat Ham. Photo by Johanna Austin.
The Wilma Theater. Photo by Plate 3 Photography.
The Wilma Theater. Photo by Plate 3 Photography.

The Wilma extends its commitment to a new co-producing model as it refines its collaborative processes and cultivates a strong network of partners. Informed by a pilot co-production with the Woolly Mammoth Theatre Company in Washington, DC, during its 2023-24 season, the theater’s business planning work seeks to systematize methods for reducing production costs through expense-sharing and co-marketing, increasing earned revenue, and growing national visibility while maintaining the high quality of contemporary performance for which the Tony Award-winning theater is known.

The total grant amount represents project funding plus an additional 20% in unrestricted general operating support.

Recipient
The Wilma Theater

The Wilma Theater

Established in 1973, The Wilma Theater presents bold, original, well-crafted productions that represent a range of voices, viewpoints, and styles. In 2011, former artistic director Blanka Zizka founded the Wilma HotHouse Company as an incubator for artistic experimentation and a way to create long-term relationships and collaborations with local Philadelphia artists from diverse backgrounds. Beginning in 2020, the company established a new leadership structure with artists sharing artistic leadership in a cohort format.

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