This house, garden, and farm in the Germantown neighborhood of Philadelphia served as the ancestral home to a Quaker Philadelphia family for over nine generations—from 1690 to 1973. The National Historical Landmark site now offers programs that focus on history, horticulture, and urban agriculture, including a farmer's market of produce grown on-site. In recent years, Wyck staff has used Center support to consider new methods of identifying and deepening connections between the house and its landscape, as well as between the present and the past, and to build public awareness through enhanced branding and marketing. A new, audience-centered business plan is being developed after an intensive Center-funded evaluation of Wyck's current programs and visitors activities.